Episode 6

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Published on:

29th Jan 2026

Are We Speedrunning the Costs of AI? with Brian Merchant

Journalist and author Brian Merchant (Motherboard, LA Times), joins to discuss his book Blood in the Machine, and what the AI revolution should learn from the Luddite movement. Brian’s substack functions as part of Greg’s conscience, and they talk about the current political climate in AI, and why AI companies face a strategy challenge after driving adoption with free services.

When a tech critic and an AI CEO compare notes, where do they find common ground?

Plus, Greg pitches Brian on his vision of future supercompanies. For more on that, see Juliet Bailin’s analysis in Episode 2 - Who’s Going to Win in the AI Economy?

Episode links:

Brian’s newsletter, Blood in the Machine

Watch this episode on YouTube: https://www.youtube.com/watch?v=cokKQKhBtPw

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About the Podcast

Supercompanies with Greg Shove
The smartest companies building the future
AI’s capabilities are exploding, and the rules of business are being rewritten in real-time. Join veteran tech CEO Greg Shove and a lineup of world-class AI experts and business leaders as they explore the rise of the supercompany: a high-impact, AI-native organization that favors autonomous operations over massive headcount. Whether you're building a new organization or a professional looking to thrive as a superemployee, we move past the hype to show you how. For more information, head to www.supercompanies.ai.

Supercompanies is on YouTube, too: https://youtube.com/@Supercompaniespod

Greg Shove is CEO of SectionAI, an upskilling and education consultancy that helps enterprise organizations incorporate AI in their workforces. As a seven-time CEO working in tech since before the Y2K scare, Greg Shove has seen it all - or most of it anyway. From early days at AOL to founding seven new tech companies, Greg knows how to bypass the hype and gain practical knowledge. For more information, head to http://www.gregshove.com.